Buried Information
Students can't find deadlines, forms, or contact info buried three clicks deep inside department pages
StudentFirst Design puts the student experience ahead of departmental convenience,
because that's who's actually navigating the site.
Think about how most college websites are actually organized, admissions gets a section, financial aid gets a section, the registrar gets a section, each one built by a different office with its own priorities. Makes total sense internally. Makes zero sense to a prospective student trying to figure out how to apply, or a current student hunting for their financial aid deadline at 11pm. Nobody navigates a university by department — they navigate by task: apply, pay, register, graduate. A student doesn't care which office owns a page; they care whether it answers their question in the next ten seconds. Our job is designing around that reality, not around who built what.
StudentFirst Design flips that. We map the actual journeys students take, applying, registering, requesting aid, finding an advisor, and design around those paths instead of your org chart. Other industries call this UI/UX. We just build it specifically around how students, families, faculty, and staff actually move through a higher ed site.
Ask five campus offices what the ideal homepage looks like and you'll get five different answers, each one convinced their department deserves top billing. The student trying to find their financial aid deadline doesn't care who won that argument.
So we design around the student's path first, then work backward into where each office's content actually belongs.
Every website redesign starts from a different place — some institutions need a full rebuild, others just need better navigation. Strip away the specifics, though, and here's what stays consistent across every engagement:
Students can't find deadlines, forms, or contact info buried three clicks deep inside department pages
Prospective students hit clunky, slow, non-responsive pages while trying to apply from their phones at night
Every office builds its own section with its own navigation, leaving no consistent path for visitors
Pages built years ago never get updated, so students find wrong deadlines, dead links, outdated requirements
Nobody actually knows where students drop off, because there's no usability testing or real analytics